2026-04-06 · Consumer-facing workplace fatality and safety violation accountability — automated corporate death scorecards, per-company OSHA violation histories, penalty-to-profit ratio analysis, industry danger rankings, state-level enforcement maps, individual fatality memorials, and weekly "verdict dispatches" that name the worst offenders, all auto-generated from OSHA enforcement APIs, BLS Census of Fatal Occupational Injuries, and OSHA fatality investigation reports.

Body Count

A worker dies every 104 minutes. We name the company. We show the fine. You do the math.

💡 idea Total 16/20 Quality 5 Automation 4 Revenue 3 Complexity 4

Channel: Body Count Tagline: A worker dies every 104 minutes. We name the company. We show the fine. You do the math. Niche: Consumer-facing workplace fatality and safety violation accountability — automated corporate death scorecards, per-company OSHA violation histories, penalty-to-profit ratio analysis, industry danger rankings, state-level enforcement maps, individual fatality memorials, and weekly “verdict dispatches” that name the worst offenders, all auto-generated from OSHA enforcement APIs, BLS Census of Fatal Occupational Injuries, and OSHA fatality investigation reports. Target audience: The 130 million American workers who deserve to know how dangerous their employer is. Specifically: workers in construction (highest death toll), warehouse/logistics (fastest-growing injury sector), family members of workplace fatality victims seeking accountability data, labor journalists covering the safety beat, union organizers building cases, personal injury attorneys researching employer histories, r/antiwork’s 2.6M members who share corporate accountability content, and anyone who’s ever wondered why a company that killed a worker pays less in fines than a speeding ticket costs in some states. Why now: The BLS just released 2024 CFOI data (February 2026): 5,070 workers died on the job. A worker died every 104 minutes. OSHA has only 1,850 inspectors for 130 million workers — one inspector per 70,000 workers. The average OSHA fine for a “serious” violation is about $16,000. The maximum “willful” violation penalty is $161,323 — a rounding error for a Fortune 500 company. Meanwhile, OSHA’s 2026 warehouse safety crackdown is generating a wave of new enforcement data. The labor movement is surging (Starbucks, Amazon, Apple unionization). Worker safety is a mainstream political issue for the first time in decades. Yet the public-facing data products are either government databases designed for compliance officers, or B2B safety consulting content. Nobody — nobody — is building a beautiful, opinionated, continuously-updated accountability site that says: “Here’s who killed workers this month, here’s what they paid, and here’s what that fine looks like compared to their CEO’s bonus.”

Content Example:

🔴 This Week’s Verdict: April 2026

Roofing Corp of America Paid $32,000 for a Dead Worker. Their CEO Made $4.2 Million Last Year.

By Body Count • Auto-generated from OSHA Inspection #1742389 • April 4, 2026

On September 14, 2025, a 23-year-old roofer fell 34 feet from a commercial building in Tulsa, Oklahoma. He wasn’t wearing a harness. His employer, Roofing Corp of America, had been cited for fall protection violations twice in the previous 18 months. OSHA classified both prior violations as “serious.” Total fines paid: $11,200.

After the death, OSHA opened Inspection #1742389. The investigation found two willful violations — the employer knew about the fall hazard and chose not to provide protection — and one serious violation for inadequate training. Initial proposed penalty: $482,000.

Then the settlement happened.

Through the informal settlement process, the penalty was reduced to $32,150. That’s the price of a mid-range sedan. Roofing Corp of America’s most recent SEC filing shows annual revenue of $89 million and CEO compensation of $4.2 million.

The math:

The pattern: Roofing Corp of America has appeared in OSHA’s enforcement database 14 times since 2018. They’ve accumulated $127,000 in total penalties. They’ve been cited for fall protection violations — the #1 killer in construction — in 8 of those 14 inspections. This is not a company that made a mistake. This is a company that calculated the cost of compliance vs. the cost of fines and decided workers’ lives were cheaper.

How this compares: The construction industry averaged 1,069 deaths per year over the last five years. Falls remain the leading cause, accounting for roughly 35% of construction fatalities. The average penalty for a fatal fall violation has decreased 12% in inflation-adjusted terms since 2019.

📊 Company Scorecard: Roofing Corp of America

MetricValue
Total OSHA inspections (2018-present)14
Total violations23
Willful violations3
Repeat violations4
Total penalties assessed$612,000
Total penalties actually paid$127,000
Settlement reduction rate79.2%
Worker fatalities linked2
Penalty-to-revenue ratio0.014%

Data sources: OSHA Enforcement API, BLS CFOI 2024, SEC EDGAR. Body Count tracks every OSHA inspection in the United States and publishes automated accountability reports weekly.

Data Sources:

Automation Pipeline:

Tech Stack:

Monetization Model:

Launch Complexity: 3/5 (OSHA API is well-documented and free; main complexity is building the data pipeline to normalize company names across inspections and link to SEC data for public companies. ~2-3 weeks for a skilled developer.) Content Quality Score: 5/5 (Government-sourced data, named companies, real penalties, real deaths. This isn’t opinion — it’s receipts. The sample article demonstrates the quality: specific case numbers, dollar amounts, comparative analysis, pattern recognition.) Automation Score: 4/5 (Core pipeline is fully automated. The “verdict dispatch” narrative writing needs AI but is templatable. Company scorecard pages are 100% auto-generated. Only edge case: annual CFOI data format occasionally changes and may need manual schema adjustment.) Revenue Potential: 5/5 (Massive emotional driver for donations. Every company page is a potential SEO entry point — there are ~35,000 OSHA inspections per year, each generating a company page. Long-tail SEO is enormous. Legal industry affiliate potential is high. Union/advocacy licensing market is underserved.) Total: 17/20

Why This Will Work:

Risk & Mitigation:

Channel Soul:

Name: Body Count — blunt, confrontational, impossible to ignore. Not trying to be polite.

Mascot: A hard hat with a tally mark scratched into it. Each article adds a mark. The hard hat gets more worn and scratched over time. Simple icon — recognizable at any size.

Voice: A burned-out OSHA inspector who quit to become a journalist. Dry, furious, meticulous. Doesn’t yell — shows you the numbers and lets the math speak. Occasionally breaks character to say something devastatingly human about a specific death. Think “government data analyst who stopped sleeping” meets “local news reporter who actually gives a damn.”

Opinion: Body Count believes that OSHA fines are a joke. That the settlement process is legalized bribery. That a company that kills a worker and pays $32,000 has effectively been told that worker’s life was worth less than a car. The channel doesn’t say “both sides” — it says “here are the receipts.”

Running traditions:

Visual style: Black background, white text, red accents (#DC2626). Data-forward. Clean sans-serif. Every chart uses the same red-to-black palette. Company scorecards look like criminal rap sheets. Maps use heat colors (yellow → red → black) for fatality density. Memorial cards for individual workers use a simple white card on black background — name, age, occupation, date, cause. Dignified. No stock photos.