Research

Raw notes, market signals, and source material for each channel blueprint.

Because the steel cylinder in your basement should not need a theology degree, a rebate lawyer, and a panic attack to replace correctly.

Consumer-facing heat pump water heater intelligence — an automated, opinionated site that turns live ENERGY STAR certification data, utility-rate structures, climate conditions, federal incentives, recall feeds, and manufacturer install specs into model-by-model fit scores, payback maps, basement/garage viability guides, noise rankings, and brutally practical explainers for homeowners, landlords, and electrification-curious plumbers trying to figure out which heat pump water heater actually makes sense in a specific house.

Your lungs are not beta testers for fake room-size claims.

Consumer-facing air purifier intelligence — an automated, opinionated site that fuses live smoke conditions, certified CADR data, room-size math, energy use, replacement-filter cost, recall history, and local air-quality risk into brutally practical buying guides for people trying to figure out which purifier actually works in a specific room, city, and season.

Your produce got prettier. Your nutrients took the hint and left.

Consumer-facing nutrient-density intelligence — automated tracking of long-term vitamin, mineral, and protein changes in fruits, vegetables, and staple foods using USDA historical food-composition releases, soil data, and new academic research to show what modern food still delivers, what it lost, and what that means for real people trying to eat well.

Ports move your stuff. Their neighbors breathe the exhaust.

Consumer-facing port air pollution accountability — automated, neighborhood-level air quality journalism that correlates ship traffic, port activity, nearby industrial facilities, and health-relevant pollution spikes so people living near major ports can finally see what they’re inhaling, when it gets worse, and who profits from it.

You trust the road. We inspect the part hanging in the air.

Consumer-facing bridge safety intelligence — an automated public-interest site that turns the National Bridge Inventory, traffic counts, flood exposure, and funding records into local bridge scorecards, commuter risk maps, county rankings, and brutally clear explainers about which bridges are aging badly, which ones carry the most people, and where repair promises are lagging reality.

The train left town. The risk didn’t.

Consumer-facing railroad accident and derailment accountability intelligence — an automated public-interest site that turns FRA rail incident data into operator report cards, county-by-county wreck maps, hazmat-release trackers, cause breakdowns, and brutally readable weekly dispatches explaining which railroads keep putting steel, chemicals, and people in the wrong kind of headlines.

The street didn’t kill them by accident. The design did.

Consumer-facing pedestrian and cyclist death accountability — an automated public-interest site that turns federal crash data into city scorecards, road-segment danger maps, SUV/pickup impact analysis, hit-and-run rankings, and brutally clear weekly dispatches explaining which streets keep killing people outside cars, where, and why.

The power plant is gone. The poison spreadsheet is still updating.

Consumer-facing coal ash contamination intelligence — an automated public-interest site that turns scattered coal combustion residuals (CCR) compliance filings, groundwater monitoring reports, enforcement actions, and plant metadata into county-level risk maps, plant report cards, contamination timelines, and brutally readable explainers for people living near old and active coal plants.

Proof or Placebo

If your supplement can’t survive contact with PubMed, it doesn’t deserve your wallet.

Consumer-facing supplement evidence intelligence — an automated, opinionated site that grades trending supplements against actual clinical trials, meta-analyses, government fact sheets, and FDA adverse-event reports so normal people can tell the difference between promising compounds, overpriced wishful thinking, and capsules with a body count.

The sun is not your friend. We translate its tantrums.

Consumer-facing space weather intelligence — an automated, opinionated site that turns NOAA solar-flare feeds, aurora forecasts, solar-wind telemetry, sunspot trends, and geomagnetic storm models into beautiful daily briefings, aurora visibility guides, radio blackout explainers, and weekly “what the hell the sun just did” reports for normal humans.